Client: how to cake it

How to Cake It is the ultimate online shop and source for all things baking. With so many unique business sectors, from baking kits to online courses, books, and food products, the company needed one coherent look and feel before expanding globally. We rebuilt a brand foundation and a collection of retail-focused product packaging that was fresh and on the shelves.

Focus: Brand Identity, Brand Guidebooks, Proposal Design, Packaging Design, Social Content Strategy